Care. Clarity. Character.
Educational Content with Character
Whether you have the need for training modules, explainer or infographic videos, or content for your next webinar or brand campaign, GHM can help! We can guide you through the entire process, from instructional design and copywriting to execution and delivery. Or we can step in to help boost an existing script — adding character and personality to captivate your audience — and bring it over the finish line.
Working with a network of instructional designers, copywriters, animators, editors, videographers, and other production partners, we will assemble the team you need to execute your vision.
During every step of the production process, we look for ways to fine-tune the creative. We are meticulous wordsmiths, and nerd out over language, pronunciation, and intent of phrasing. But we also make sure content is delivered to the audience in the most human way possible. We believe the learning experience should be relaxed and engaging and real. Never stiff.
We continuously put ourselves in the shoes of the audience, and work hard to make sure their experience is optimized for learning.
Agency Production with Care
Over a 25+ year career, GHM co-owner and founder Tiffany Staropoli has worked on both the agency side and the production side of advertising. She is uniquely qualified to help your agency or marketing department bridge the divide between the two worlds.
Tiffany has a simple philosophy: lead with care. Client, agency, and production partners form a unified team pursuing a common goal. To function well, that production team must understand the pain points of each teammate. When we care about the success and wellbeing of our colleagues, we actively work to lift each other up. And an elevated team fosters elevated content.
Everyone will remember the experience of production as much they remember the final deliverables, and strong creative partner relationships will be carried forward into the future.
Lift the following from your shoulders:
bid specs
talent and location search
production schedule
creative partner search
three-bid process and vendor negotiations
production budget
contracts and licenses
team coordination and communication
agency travel logistics
post-production oversight
Production Consultation with Clarity
Flying blind is no fun. Not knowing is stressful. And production – whether video, print, radio, or webinar – is stressful enough. Tiffany Staropoli will work with you to assess your individual knowledge and/or team experience, create a program tailored to your needs, and give you the clarity you need for production success into the future.
Learn to:
determine the questions to ask before finalizing the creative brief
establish a production schedule
search for and select creative partners
cultivate creative partner and vendor relationships
effectively communicate with production teams
master the three-bid process
weigh the pros and cons of combining video and stills productions
strategize for the future (usage, talent contracts, music licensing)
maximize every production opportunity
take advantage of new industry technology
Gain an understanding of:
union vs non-union projects
foundational production knowledge
on-set protocols